13. Is your Services and Programs page free of technical jargon only understood by others in your profession? Don't use the language you learned when gaining your technical skills. If you need to explain a word or concept, it is probably too complicated for this web page. If the terminology concept or verbiage is only understood by your professional peers, don't use it.
Why can't I find an Managed I.T support uttah site that talks to me in a language I can understand? Information Technology is a broad term; I'm just trying to get my printer to work!
Part of what brand recognition does for your business is to produce a level of comfort in your target market. You want them to tech support I.T feel safe with the idea of your being a potential provider of services for them. It is the consistency of marketing that gets prospects to see yours as a stable, solid business and not a "fly by night". As prospects get to know your business and what you do, the more they start to prefer you to your competitors as a potential provider. You must market regularly to develop this brand recognition.
So I dove in just before lunch. The thing asked me for prompt after prompt, then went blank. I repeated the processes, so did the drive. I uninstalled the software and tried to find it on the web to re-install it. Running diagnostics on the drive, a serial number and model number were produced. This didn't check out with the numbers for an external drive, and after many troubleshooting and FAQ inquiries it seemed insurmountable so tech Managed I.T support uttah was finally called in.
Marty and Lee seem to love this. "If I say 'how's business going' and I don't see a client's face when he answers then I'm not getting the whole answer," Marty says. "I need to look in people's eyes if I can really help them. It adds a whole new level of accountability." Lee just likes the ability to connect to his clients and present his ideas without having to take a whole day out for travel.
It's a delusion to expect prospects to throw money at you and demand to buy your services. That is simply not going to happen. It is not how services are purchased, and it does not take into account the realities of the buying process and decision to buy. Accept the realities, and market.